Keeley Wilson

It was a sunny December afternoon in 2016. After an intense year of writing, we were close to finishing the first full draft of our book about the rise and fall of Nokia’s mobile phone business and we were on a call with our editor, Adam, to talk about practical things like schedules, cover design, marketing and the production process.

As our discussions were drawing to a close, Adam asked us if we had a title for the book. Funnily enough,

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